Opportunity Knocks for 2016 - SkinFirst

Opportunity Knocks for 2016

The beauty industry has changed irrevocably over the last 5 to 10 years.

The industry is not alone in this respect. Almost every sector of society has changed and will continue to do so, at a rapid pace. This has arisen as a result of developments principally in electronics and technology. We are now able to communicate with people from all corners of the globe in real time, and with ease, from our desks and homes. Now those individuals and groups (including scientists, engineers, mathematicians, marketers, and people from all disciplines), are able to collaborate and benefit from each other’s discoveries, experiments, experiences and views. The compounded effect of this is exponential.

How has this affected the beauty industry?

The beauty industry has been affected by the technological and communication revolution in that it is now possible to perform treatments which have permanent or long term results in relation to their effects on skin tissue and cellular make up. This includes those aspects related to the visible signs of ageing. Treatments which invoke these more permanent results are now commonly termed aesthetic treatments. This sector is the fastest growing in the industry.

When aesthetic treatments were first introduced, as with most new technologies (e.g. calculators, computers, and mobile phones), early stage products were extremely expensive. Also aspects of functionality still needed to be honed and improved. These improvements occurred rapidly over the first few years of the 21st century. We are now in a position where there is an array of safe, efficacious, affordable technology. This technology is in high demand from an increasingly well informed, expanding mass of consumers.

Successful investment is all about timing. Many owners of beauty salons, spas, medical practices and nail studios  that previously were not considering offering aesthetic technology, are now doing so. They recognise that many of these treatments are becoming so mainstream, that unless they offer them, they will miss out on potential revenue. Not only that but many salons recognise that they will lose business to competitors who do offer these treatments. Increasingly, salon owners are now considering this to be the right time for investment into the aesthetic sector, for the following reasons:

  • Price of equipment has tumbled compared to the £100K systems that were being sold 10 years ago, and which were generally only purchased by medical clinicians.
  • Machines are now able to treat very safely, and the images of aesthetic treatments gone wrong using light and heat based technologies, are few and far between.
  • Non-invasive technology can now achieve really noticeable and genuine long term results.
  • Treatments are now far more comfortable than in the past, and in some cases (such as with Dual Radio Frequency) very enjoyable.
  • Machines are neater, more attractive, contain more features and can offer greater income potential than previously, thus making them even better value for money.
  • Experience of usage has increased and consequently standards, safety and results (knowledge being abundantly shared online).
  • Consumers are placing a higher value than ever on the importance of looking as young and rejuvenated as possible. This is due, amongst other things, to improvements in health and longevity of life. Also, prevailing media driven culture, has elevated the status of many, who would otherwise have remained obscure, to that of celebrities, with an emphasis on looks and image. Old is out and young is in, and with the technology to perpetuate that, it is likely to remain.
  • The market for aesthetic technology is driven by consumers who have abundant and free access to the latest developments in the industry via the internet. This will continue to be the case.
  • The industry has been de-regulated for many non-invasive aesthetic treatments, to reflect their increasing safety, and to differentiate them in this respect from more invasive and potentially damaging treatments.
  • Business revenue will decline, in many cases, if they do not invest in technologies which reflect the change in spending patterns and demands of consumers.

Which Technology?

The most popular and well know of all non-invasive aesthetic technologies is that used to achieve permanent hair reduction with light based systems. This includes Lasers, IPL (Intense Pulsed Light), and E Light systems, sometimes known as ELOS (Electro Optical Synergy) systems.

LASER (Light Amplification by the Stimulated Emission of Radiation)

Laser machines emit a single narrow concentrated beam of light which travels at a consistent speed and targets one particular wavelength. The wavelength of any particular laser is determined by the target it wishes to reach, which is dependent on the treatment being performed. So for hair removal the system will be aiming for the absorption peaks of melanin and for thread veins for the absorption peaks of haemoglobin. Because lasers emit singular wavelengths, a different laser is often required for different treatments. Lasers tend to perform best when doing one function and within certain skin types.

IPL (Intense Pulsed Light) systems

IPL systems emit multiple wavelengths of light which travel at varying speeds and can be adjusted (via filters or in some cases a different handpiece) to narrow down a band of wavelengths in the spectrum where there is a concentration of the target that they need to select to treat for particular conditions such as thread veins, pigmentation and hair removal. These properties allow for great variability and make them much more adept at providing a wider range of treatments and in adapting parameters and delivery methods, according to skin types. However, due to the higher absorption rate of the light on the surface of the skin with IPL systems (the light is more scattered than laser), this introduces a downside as far as darker skins are concerned, in that IPL systems can generally only successfully treat skin types 1 to 3 and potentially a light skin type 4. This can be overcome with the addition of Radio Frequency as described below:

Electro-Optical Technology (E Light Technology)

E Light Technology has the advantages of both Laser and IPL but can treat a wider range of skin types and conditions than each, and is also safer and more comfortable, and gets superior results to IPL. It is therefore the best of both technologies and has emerged as a result of advancements over the last ten years.

Electro Optical technology simultaneously delivers traditional IPL or the more advanced Multi Pulsed Light (MPL®) and bi-polar radio frequency.

Electro-optical technology is the safest technology of this type on the market and is therefore more suitable for darker skins, which have a higher concentration of melanin (and hence a higher propensity towards hypo-pigmentation). It also achieves better results on lighter haired individuals (in hair removal mode) as it requires less melanin absorption to produce results.

How does combined electro-optical energy work?

The technology uses MPL® (advanced IPL) light energy to target cells in the skin for treatment (such as blood vessels for the removal of thread veins, melanin for the removal of age spots or hair). However it differs from IPL only, in that it also uses radio frequency to emit heat from within. Because the radio frequency does not heat the epidermis (surface area) of the skin, but penetrates deeper down within the dermis, following the path of least resistance created by the MPL®, better treatment outcomes can be achieved using a lower energy of light emission.

Because E Light uses a lower energy of IPL or MPL® to achieve the desired results (due to the fact that the RF energy is assisting the overall treatment), there is less likelihood that the melanin which is in the skin surface will be overly heated (because IPL or MPL® energy heats down from the epidermis, whereas RF energy heats electrically from within). This makes it more suitable and safer for darker skinned individuals than traditional IPL systems alone; it also renders the possibility of removing lighter hairs greater. This is because there is less dependence on targeting the melanin in hair to destroy the hair follicle, as the radio frequency simultaneously heats the hair bulge to attack the hair on 2 fronts without raising the temperature of the epidermis. If desired, the radio frequency can be turned off, to provide a traditional IPL system, for the purpose of training. However this would rarely if ever be done in practice, as results are always safer and more superior, with the radio frequency.

Therefore, E Light technology:

  • Is the only system that can get rid of even minimally pigmented hair colours, such as dark blond and red, that other light solutions and lasers are unable to treat successfully
  • It is the only available technology allowing the treatment of darker skin tones without compromising the treatment efficacy or safety
  • The E-Light system uses light energy to heat the hair shaft, which when combined with the radio frequency energy which follows the path of the light, heats and coagulates the follicle itself, which brings better results in relation to permanent hair reduction.
  • This technology is safer, as the combination of advanced IPL (MPL®) and Radio Frequency, means that significantly less melanin dependent light energy is required then in IPL only systems, resulting in practically no side effects and in higher comfort of the patients during the treatment
  • The inclusion of Radio Frequency in the technology also provides an additional rejuvenating and tightening effect.

The SkinFirst System has all the benefits of an advanced E-light machine, and own the trademark MPL®, Not only that, but there is also the unique option to add on skin tightening and lifting, and fat shrinkage (for body contouring and cellulite). This additional technology utilises standalone bi-polar and monopolar radio frequency. This is probably the fasted growing, extremely efficacious, treatment for rejuvenation. The SkinFirst system is reputedly the most comfortable on the market, and our clients love it.

We have a training course running on Monday 1st February in Cheshire for light based treatments. This covers hair removal, thread vein, pigmentation, rosacea, acne and rejuvenation. If you purchase a system we can offer free training onsite as an alternative.

We would love to help you take your business forward, or offer you a treatment. Treatments can be administered in Cheshire, or via any of our partner salons who have purchased the equipment throughout the UK and Europe principally.

Please phone us on 01925 446688 or email contact@skinfirst.co.uk

Client Testimonials

I would like to thank Cathy and her Staff for the excellent service they provide for clients who would just like to feel pampered after a hard day in work. I have enjoyed the experience of Radio Frequency on my face and chest I have felt completely at ease and Relaxed with my treatment. I’m very pleased with the outcome of my 5 courses I’ve had with Hannah and would recommend the treatment to my friends. I have to say. Unexpectancy I’ve had comments of how I am looking really well and looking Younger!! Which I have felt very pleasing and Happy. So I wish to thank you all at SkinFirst.

I have very dark hair and have always been very conscious of it. I started to have the laser hair removal treatment firstly to my underarms. After only two sessions I was so impressed with the results. My hair was virtually gone! As a result I now have three areas treated. It is truly a fantastic treatment and leaves your skin not only hair free but baby smooth. Furthermore, the service you will receive is both informative and highly professional. After years of waxing and sugaring I have now found a hair removal treatment that I would whole heartedly recommend.

I have always had my underarms waxed but decided to try laser hair removal instead. After only one treatment I was surprised at how few hairs grew back. I have just completed my fourth treatment and can’t really see any remaining hairs. But i will finish my course of 6 to ensure that all hairs have been removed as my therapist (Cathy) told me that there are some hairs that may not be in the active growing phase which could still come through. I am delighted with the results and will definitely keep my standing order going until I have done my bikini line and then maybe even my legs.

I have always had poor skin tone and a red blotchy face, which was diagnosed as Rosacea 3 years ago. I have been prescribed antibiotics orally and taken topical medication which helped a little with the postules but did not really have significantly noticeable results; and I don’t like to take antibiotics longer term. I was therefore delighted to find that the light based treatment at SkinFirst was able to help my condition. My cheeks are much less flushed and my nose has improved markedly, and that is only at the half way stage of my full course. I would recommend this treatment to anyone else who has rosacea.

My treatment at SkinFirst, at The Village in Warrington, was quick, easy and I was very happy with the result. I had an unsightly cluster of small red veins on my face and they have now gone completely.

After having spent years having my bikini line waxed, I can’t believe that I had not discovered laser hair removal before. No more pain, and a fantastic result with no stubble growing back. I am now going to have my underarms done, and then my legs. I have decided to pay using the monthly easy budget option which is great, because I can still take advantage of the course discounts without having to pay up front for everything.

I would like to thank you for the improvements to my general skin condition. Many people have commented about how well I am looking and I feel like I look several years younger at least. It has given me a boost of confidence, and I think I am going to tackle my thread veins next.

I was amazed that the sun spots on my hands disappeared following a course of treatments by SkinFirst. I expected them to perhaps go a little lighter but not to go completely. There was the added benefit that my skin felt much softer too. My hands were a give away to my age and I now feel so much happier about showing them off!

As a Clinical Scientist, I recently carried out training with the staff of SkinFirst at Warrington and was most impressed with the new ‘Super MPL Combi’ machine they have installed. This new technology uses a combination of Intense Pulsed Light and Radiofrequency making the treatments effective at lower levels of energy than would normally be the case. This makes the treatments safer and more comfortable for the clients.

I am extremely pleased with the outcome of the treatment I recently received at SkinFirst in Warrington. I had a prominent blood vessel on the side of my nose which has now completely gone. I hardly felt anything during the treatment which only took a few moments. This bothersome blood vessel had been previously treated at another clinic using a different type of laser which was not only painful but did not completely remove the problem – it came back. I would certainly recommend SkinFirst for anyone with a similar problem.

I have only compliments to say, having had beauty treatments for many years Skinfirst has to be the most professional, confident, competent and comfortable to date. I wish you and you company every success and I will certainly be recommending you in the future.

I felt nervous but felt a ease straight away. I had a lot of questions which were always answered. Saw great results after 2 treatments, I would recommend SkinFirst to my friends.

I have always felt very welcome when visiting the clinic. The service was excellent and I am very pleased with how quickly I got results.

Excellent introduction, I was put as ease and the course was clearly explained. Very professional, I felt that June gave that little extra in my treatment. I have used many treatments and anti-biotics with little or no improvement over a 35 years period. The results during and at the end of the course of 6 treatments goes beyond my expectations. My only wish is that I had done this 30 years ago. My thanks and gratitude to all at SkinFirst.

Wonderful night, extremely informative. Friendly girls with lots of advice, thank you very much to you all and see you all again soon.

I have found my skin tone improved immensely and my skin felt moisturized and hydrated, I would definitely recommend SkinFirst to my friends.

I am so impressed with the treatment and love the way that it works in a non-aggressive manner. From previous laser hair sessions I was always left with burnt, damaged hair and slight skin redness and scabbing following a treatment which looked unsightly for a couple of weeks whilst the hair was worked out of the skin. Your treatment worked without any of these nasty side effects… really impressed!

I had a Radio Frequency treatment and I couldn’t believe my husband even noticed! He said it looked a lot smoother and tighter around the jaw line and on the cheek area and he said it looked younger! The results are amazing, I can’t believe that was after only one treatment!

I was a little nervous about coming in for a treatment as I’ve never had anything like this before, but I was put at ease immediately. I can honestly say I really enjoyed the whole experience – Natalie was lovely, and very understanding. I was having laser hair removal on my bikini and she was so professional and I hardly felt anything. It was 2 weeks ago and I have already seen an amazing result with patches where there is no hair. I will definitely be booking in for my underarms and legs now I know how good the results are. Thanks so much and I wish I had done this ages ago!

Results were fantastic – even after a couple of sessions.
It’s like a miracle! No longer do I have to shave thick black hairs on a daily basis.

Thoroughly professional atmosphere and treatments.

For the first time in years I don’t have to wear make-up. I have had spots for most of my life and can’t believe how my skin looks now. Thanks so much!

I would definitely recommend the laser hair removal given by SkinFirst. It has completely changed my life. The service is excellent, staff very friendly and I have complete confidence in them.

I have fair skin & dark hair, after having just four sessions of the SkinFirst MPL machine. I have seen such a difference, the hair growth has slowed down so much I hardly have to shave, on some area’s like my underarms and bikini line there is no hair there any more, Its permanently gone!

Thank you so much for such a reasonable priced treatments, such good response.

My Birthday was coming up so I wanted a special treat for myself. So I called Skin First. I was welcomed with a warm reception and a glass of cold champagne.

I must admit I felt a little nervous, but everything was explained to me and I was soon looking forward to having a treatment done.My skin felt so much better and softer and I certainly saw an improvement in my skin.

I would recommend a visit to Skin First to everyone. I’m looking forward to my next appointment.

I go here for my MPL face laser treatment and I have to say Izzy is amazing! Pain free and you feel like your getting a mini facial! I love it and will always to go to SkinFirst.

Warm, comfortable surroundings and amazing treatment!

I highly recommend SkinFirst. It’s a lovely place, they make you feel really comfortable and provide all the info you need. I’m definitely going back for more treatments!

I love the results I am getting from their hair removal treatment! It does not hurt and the results can be seen straight away! Millie is amazing and the advice received is extremely useful. I would obviously recommend it to anyone wanting to get rid off any unwanted hair.

Absolutely amazing! Izzy is a credit – makes each visit brilliant by caring and making sure you’re well looked after. Can’t wait for my 4th visit in December! Thanks so much for each treatment. It’s lovely and clean & relaxing environment. Highly recommend to anyone.

I have been going to Skinfirst for a couple of months now and would highly recommend them. The dual radio frequency works absolute wonders on your face and is so relaxing. My skin is much more smooth, and so much more youthful looking, lines are far less obvious. Hair removal is so effective, very happy with legs and bikini. All treatments are very competitively priced.

Millie is so friendly, professional and puts you at ease straight away. The whole environment is very relaxing. I will continue to use Skinfirst on a regular basis. Thank you so much Millie.

The laser hair removal I’m having will be truly life changing when it’s complete, and my first radio frequency tonight was wonderful – can’t recommend it enough! Lovely staff and premises too, always enjoy my visits.

From the moment I walked through the door Millie put me at ease! The atmosphere is calm and relaxing, Millie is friendly, professional and knowledgeable.

The best bit? The laser hair removal is quick, painless and works! Can’t recommend it highly enough!

First visit to SkinFirst, so impressed with my facial by Izzy.

So relaxing, lovely welcome. Thank you x

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