There are few times, if any, in the lifespan of a business sector, that there is a window of opportunity to achieve ‘super’ profits, in relation to the norm; and now is that time for the beauty sector.
Traditionally, beauty therapists have operated within a labour intensive business model, placing significant restrictions on their earning capacity. A body massage, facial, or polish, are all staple offerings earning a therapist an income based on time spent, which, after overheads, consumables and other activities (such as booking in, room prep, consulting, choosing oils and colours, checking out) barely provide a net profit at the end of the day.
However, a new era has emerged, which is not only affecting, but revolutionising, the beauty industry. Whilst there will always be a demand for traditional relaxing and short-term beautifying treatments, clients are now asking for – indeed demanding, results driven, long term options, in the widespread quest for a more youthful appearance. More importantly, they are prepared to pay in the quest for the elixir of youth.
Those salons who equip themselves adequately to offer a wide range of the most effective treatments, who market them professionally, and execute them in the same manner, will find themselves in a position of being able not just to double their hourly income, but to treble and even quadruple it!
There is no commercial argument not to invest in the right equipment to capitalise on this unique opportunity. The harder decision is understanding the range of options and choosing the most versatile, comprehensive, effective and safe equipment, with the back up and support, to reap maximum benefits. This is a minefield in itself but essential as rest assured a high proportion of potential clients will know what technology is out there. Furthermore, the more you can offer within one system, the more you can cross-sell over an indefinite period of time.
For more information or an informal chat, please call 01925 446688 or email firstname.lastname@example.org
The SkinFirst Team